This course offers a structured path to becoming a job-ready Business Analyst.
You will learn how to work with data, clean it, visualize it, build dashboards, and apply analytical techniques to solve business problems.

The curriculum covers Excel analytics, SQL queries, Power BI dashboards, KPI analysis, forecasting, business reporting, and case studies from finance, marketing, HR, and operations.

By the end of the course, learners will be able to analyze data, create business insights, and present results through dashboards and reports.

Learning Outcomes

1. Foundations of Business Analytics

• What is analytics?

• Types of analytics (Descriptive, Predictive, Prescriptive)

• Decision-making with data

• Understanding KPIs

2. Excel for Data Analysis

• Excel formulas & functions

• Data cleaning techniques

• Pivot tables & charts

• Conditional formatting

• Lookup functions (VLOOKUP, XLOOKUP)

• Basic forecasting

3. SQL for Data Analytics

• Database basics

• SELECT, WHERE, ORDER BY

• JOINs (Inner, Left, Right, Full)

• GROUP BY, HAVING

• Subqueries & window functions

• Building analytical SQL queries

4. Power BI for Business Intelligence

• Power BI interface & basics

• Data import & modeling

• DAX formulas

• Measures & calculated columns

• Interactive dashboard creation

• Publishing & sharing dashboards

5. Data Visualization Techniques

• Effective visual design

• Choosing the right chart

• Storytelling with data

• Avoiding visualization mistakes

6. Statistical Analysis Basics

• Mean, median, mode

• Variance & standard deviation

• Correlation & regression

• Hypothesis testing fundamentals

7. Business Case Studies

• Sales analytics

• Customer retention analysis

• HR attrition analysis

• Marketing performance analysis

• Financial forecasting

8. Predictive Analytics Fundamentals

• Regression-based prediction

• Trend analysis

• Intro to machine learning for analysts

9. Reporting & Dashboarding

• Building executive dashboards

• KPI tracking

• Automated reporting

• Business presentation skills

10. Capstone Project

Choose one:

• Sales performance analytics dashboard

• HR analytics report

• Marketing campaign insights

• Financial forecasting dashboard