This course provides a full overview of modern digital marketing.
Learners begin with marketing fundamentals, move into content strategy, SEO optimization, advertising platforms, analytics tools, and practical campaign execution across platforms like Google, Meta, Instagram, YouTube, and LinkedIn.

You will learn step-by-step how to run online campaigns, analyze performance metrics, create content calendars, build brand presence, and run ads using Google Ads and Meta Ads Manager.
By the end of the course, learners complete multiple digital marketing case studies suitable for freelancing or job applications.

Learning Outcomes

Digital Marketing Foundations

• Understanding marketing vs digital marketing

• Branding & audience targeting

• Customer journey & funnels

• Digital marketing channels overview

Content Strategy & Social Media

• Content calendars & planning

• Social media content writing

• Hashtag research & trends

• Instagram, Facebook & LinkedIn marketing

• YouTube content optimization

• Influencer marketing basics

Search Engine Optimization (SEO)

• On-page SEO

• Off-page SEO

• Keyword research

• SEO tools (Ahrefs, SEMrush, Ubersuggest)

• Technical SEO basics

• Google Search Console & Analytics

Search Engine Marketing (SEM)

• Google Ads overview

• Keyword match types

• Campaign structure

• Bidding strategies

• Ad creation & optimization

• Landing page optimization

Social Media Ads (SMM Ads)

• Meta Ads Manager

• Facebook & Instagram Ads

• Audience targeting

• A/B testing

• Retargeting campaigns

• Budget optimization

Email Marketing

• Email automation

• Email list building

• Newsletter creation

• Using Mailchimp / Sendinblue

Website Optimization

• Landing Pages

• Conversion Rate Optimization (CRO)

• A/B Testing

• Heatmaps & user behavior analysis

Analytics & Reporting

• Google Analytics 4 (GA4)

• Understanding metrics (CTR, CPC, CPA, ROAS)

• Performance tracking

• Creating reports & dashboards

Marketing Tools

• Canva

• Google Ads

• Meta Ads Manager

• Google Analytics

• Keyword Research Tools

• Content Planning Tools

Project Work

• SEO audit project

• Social media marketing plan

• Google Ads campaign setup

• Instagram ad strategy

• Email marketing automation

• Final Capstone: Full Digital Marketing Strategy + Report