Amazon Seller Central Training → Sponsored Products, auto vs manual campaigns, budgets & bids.

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Introduction to Amazon Selling
1
- 1.1
  Marketplace basics, seller account types, fees, business models (FBA, FBM).
Seller Central Dashboard Overview
1
- 2.1
  Navigating catalog, inventory, advertising, orders & reports.
Product Research & Market Analysis
1
- 3.1
  Using tools like Helium10/Jungle Scout, demand analysis, profit calculation.
Keyword Research & SEO for Amazon
1
- 4.1
  Backend keywords, long-tail keywords, competitor analysis.
Product Listing Creation
1
- 5.1
  Titles, bullet points, descriptions, variations, attributes.
Product Images & A+ Content
1
- 6.1
  Image requirements, infographics, lifestyle images, brand story.
Inventory & Catalog Management
1
- 7.1
  Adding items, updating SKUs, pricing, offers, bulk uploads.
Order, Return & Customer Management
1
- 8.1
  Order processing, returns handling, customer communication.
Amazon PPC Advertising
1
- 9.1
  Sponsored Products, auto vs manual campaigns, budgets & bids.
Account Health & Compliance
1
- 10.1
  Performance metrics, policy violations, suspension prevention.
Amazon Payments, Fees & Reports
1
- 11.1
  Settlement reports, referral fees, shipping fees, ROI tracking.
Final Amazon Store Project
1
- 12.1
  Create a full listing, run a test PPC campaign, generate insights, portfolio submission.

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