12 Sections
12 Lessons
4 Weeks
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Introduction to Content Writing & Copywriting
1
1.1
Types of writing, industry roles, content vs copy, digital writing ecosystem, essential tools.
Foundations of Good Writing
1
2.1
Grammar, tone, clarity, structure, readability, editing rules & professional writing habits.
Blog Writing & SEO Content
1
3.1
Keyword research, topic selection, content briefs, headings, formatting, SEO optimization & internal linking.
Writing for Websites & Landing Pages
1
4.1
Home page, About page, product pages, CTAs, value propositions & user-centric messaging.
Copywriting Psychology & Persuasion
1
5.1
Copywriting Psychology & Persuasion
Social Media Content Writing
1
6.1
Instagram, Facebook, LinkedIn, YouTube scripts, carousel writing, captions & content calendars.
Email Marketing & Newsletters
1
7.1
Welcome emails, nurturing sequences, promotional emails, subject lines & email structure.
Ad Copywriting Mastery
1
8.1
Google Ads, Meta Ads, headline writing, CTAs, short-form copy & high-conversion structures.
E-commerce & Product Description Writing
1
9.1
Brand tone, feature-benefit rewriting, storytelling product descriptions, SEO-rich listings.
Content Strategy & Research Skills
1
10.1
Competitor analysis, target audience mapping, content calendars, briefs & editorial guidelines.
Editing, Proofreading & Formatting
1
11.1
Editing tools, rewriting techniques, grammar refinement, clarity enhancement & client-ready polish.
Building Your Portfolio & Freelancing as a Writer
1
12.1
Portfolio creation, writing samples, platforms to find clients, pricing, proposals & long-term client relationships.
Content Writing & Copywriting
Curriculum
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