Education Consultancy Growth & Leadership
Description
This advanced-level course is designed for experienced counsellors and consultancy leaders seeking to scale and professionalize their education consultancy operations.
The course focuses on consultancy growth strategies, leadership practices, student experience management, and digital marketing. Learners gain practical insights into building strong brands, generating quality leads, optimizing operations, and delivering end-to-end student support while maintaining ethical and professional standards.
Learning Outcomes:
✔ Build and scale a professional education consultancy
✔ Deliver structured pre-departure and post-arrival student support
✔ Strengthen brand presence and consultancy positioning
✔ Plan and execute digital marketing and lead generation strategies
✔ Manage student lifecycles using CRM and automation tools
✔ Apply leadership and operational best practices in education consulting
Features
- Consultancy growth frameworks
- Student lifecycle management models
- Digital marketing and lead generation strategies
- Operational and leadership best practices
- Real-world consultancy case studies
- Completion certificate
Target Audiences
- Education consultancy owners
- Senior education counsellors
- Consultancy managers and team leads
- Entrepreneurs in education services
- Experienced study abroad professionals
Requirements
- Laptop or desktop
- Prior experience in education counselling or consultancy
- Completion of Practitioner Level or equivalent industry experience
Curriculum
- 5 Sections
- 54 Lessons
- 3 Weeks
Expand all sectionsCollapse all sections
- Pre-Departure & Post-Arrival Student SupportTravel planning, accommodation guidance, insurance, cultural orientation, campus life preparation, and student settlement support.7
- 1.1Strategic Travel Planning & Mobility Readiness10 Minutes
- 1.2Accommodation Guidance & Housing Risk Management12 Minutes
- 1.3Insurance, Healthcare & Emergency Preparedness10 Minutes
- 1.4Cultural Orientation & Social Adaptation Frameworks10 Minutes
- 1.5Campus Life & Academic Readiness Preparation10 Minutes
- 1.6Post-Arrival Settlement & Stabilization Support10 Minutes
- 1.7Pre-Departure & Post-Arrival Student Support Quiz20 Minutes10 Questions
- Student Experience & Lifecycle ManagementManaging the complete student journey, retention strategies, referrals, alumni engagement, and service quality improvement.11
- 2.1Student Lifecycle Thinking & Leadership Mindset10 Minutes
- 2.2Mapping the End-to-End Student Experience8 Minutes
- 2.3Experience-Led Growth Strategies10 Minutes
- 2.4Engagement & Relationship Management Across Stages8 Minutes
- 2.5Retention & Dropout Prevention Frameworks10 Minutes
- 2.6Service Quality Design & Standardization10 Minutes
- 2.7Feedback, Reviews & Continuous Improvement Systems10 Minutes
- 2.8Referral Strategy & Advocacy Program Design8 Minutes
- 2.9Alumni Engagement & Lifetime Relationship Management12 Minutes
- 2.10Measuring Experience Impact & Leadership Decisions12 Minutes
- 2.11Student Experience & Lifecycle Management Quiz20 Minutes10 Questions
- Consultancy Operations & LeadershipBuilding teams, process optimization, SOPs, performance tracking, and leadership skills for consultancy growth.9
- 3.1Consultancy Operating Models & Organizational Design12 Minutes
- 3.2Building & Leading High-Performance Teams10 Minutes
- 3.3Leadership Styles, Delegation & Decision-Making10 Minutes
- 3.4Process Optimization & Workflow Efficiency12 Minutes
- 3.5SOP Design, Governance & Service Consistency11 Minutes
- 3.6Performance Tracking, KPIs & Accountability Systems12 Minutes
- 3.7Cross-Functional Alignment & Internal Communication10 Minutes
- 3.8Scaling Operations & Driving Continuous Improvement12 Minutes
- 3.9Consultancy Operations & Leadership Quiz40 Minutes20 Questions
- Digital Marketing for Education Consultants – Part 1Branding, online presence, website fundamentals, lead funnels, WhatsApp automation, and brochure marketing.16
- 4.1Introduction to Marketing15 Minutes
- 4.2Digital Marketing20 Minutes
- 4.3Website Basics (No-Code Friendly)10 Minutes
- 4.4WordPress5 Minutes
- 4.5SEO Fundamentals20 Minutes
- 4.6On-Page SEO30 Minutes
- 4.7OFF-Page SEO25 Minutes
- 4.8Technical SEO45 Minutes
- 4.9How to Website Audit10 Minutes
- 4.10Web Analytics Tools15 Minutes
- 4.11Local SEO15 Minutes
- 4.12Basic Video Editing for Marketing25 Minutes
- 4.13Influencer Marketing & Collaborations10 Minutes
- 4.14Answer Engine Optimization5 Minutes
- 4.15Generative Engine Optimization32 Minutes
- 4.16Digital marketing P1 Quiz40 Minutes20 Questions
- Digital Marketing for Education Consultants – Part 2Meta and Google Ads, content strategy, webinars, influencer collaborations, lead generation campaigns, and CRM tracking.16
- 5.1Social Media Organic Marketing20 Minutes
- 5.2Introduction to Paid Advertising16 Minutes
- 5.3Meta Ads (Facebook & Instagram) – Basics30 Minutes
- 5.4Meta Ads – Creatives & Copywriting25 Minutes
- 5.5Meta Ads – Advanced Targeting5 Minutes
- 5.6Google Ads – Search Ads20 Minutes
- 5.7Google Display & YouTube Ads12 Minutes
- 5.8Linkedin Marketing10 Minutes
- 5.9Twitter Marketing & E-Mail Marketing16 Minutes
- 5.10WhatsApp Marketing Basics10 Minutes
- 5.11Microsoft & Bing Ads15 Minutes
- 5.12Affiliate Marketing10 Minutes
- 5.13Analytics & Performance Tracking16 Minutes
- 5.14Ai Tools for Digital Marketing25 Minutes
- 5.15Marketing Automation Overview15 Minutes
- 5.16Digital marketing P2 Quiz40 Minutes20 Questions
FAQs
Yes — it is specifically designed for owners, managers, and senior counsellors.
Yes — both foundational and advanced digital marketing strategies are covered.
Yes — the course focuses on sustainable growth and operational efficiency.
Yes — the course includes full pre-departure and post-arrival support strategies.
Yes — a certificate is awarded upon successful completion.
Instructor
55699 Students169 Courses
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