Online Business & Marketplace Strategy

ByDinesh Kumar

Price

₹ 15,000.00₹ 9,999.00

Level Intermediate 316 students Duration 4 weeks 15 Lessons Language English Certificates No

Get unlimited access to all learning content and premium assets Membership Pro

Description

This course teaches the complete strategy to start and grow an online business using marketplace platforms.
You’ll learn product research, branding, pricing, catalog optimization, traffic building, customer retention, and multi-platform expansion.

Navigating the Digital Landscape: Strategies for Effective Online Marketing
Perfect for beginners who want a structured approach to online selling success.

Learning Outcomes

✔ Understand marketplace business models
✔ Choose the right platform for your products
✔ Analyze competitors & market trends
✔ Build strong product branding & positioning
✔ Optimize listings for higher conversion
✔ Create pricing, promotion & discount strategies
✔ Use data & analytics for growth
✔ Build a long-term online business plan
✔ Scale across multiple platforms

Features

Platform comparisons (Amazon/Flipkart/Meesho/Shopify)
Product strategy tasks
Live marketplace research
Growth planning templates
Competitive analysis worksheets
Completion certificate

Target Audiences

Beginners starting online business
Homemakers entering e-commerce
Shop owners moving online
Students exploring e-commerce strategies
Freelancers offering marketplace services

Requirements

Basic computer or smartphone skills
Internet connection
Willingness to research online markets

Curriculum

12 Sections
15 Lessons
4 Weeks

Expand all sectionsCollapse all sections

Introduction to Online Business Models
1
- 1.1
  Marketplace vs website selling, drop-shipping, reselling, D2C brands.
Understanding Major Marketplaces
1
- 2.1
  Amazon, Flipkart, Meesho, Ajio, Myntra, Etsy, Shopify comparison.
Product Selection & Trend Research
1
- 3.1
  Finding winning products, seasonal trends, niche research, demand analysis.
Customer & Competition Analysis
1
- 4.1
  Identifying customer needs, competitor pricing, reviews analysis, gap finding.
Platform-Based Strategy Building
4
Product Branding & Visual Identity
1
- 6.1
  Brand story, product presentation, catalog style, image guidelines.
Pricing Strategy for Profitability
1
- 7.1
  Margin calculation, wholesale vs retail, discount strategy, festive pricing.
Marketplace SEO & Ranking Optimization
1
- 8.1
  Keywords, tags, search visibility, category ranking, listing optimization.
Marketing & Traffic Building
1
- 9.1
  Organic tactics, paid campaigns, influencer partnerships, upselling.
Customer Retention & Service Strategy
1
- 10.1
  Customer journey, loyalty methods, WhatsApp marketing, trust-building.
Marketplace Analytics & Performance Tracking
1
- 11.1
  Sales reports, trends, top products, ROI, ad performance, A/B testing.
Final Online Business Strategy Project
1
- 12.1
  Create a full online business strategy for any marketplace + brand plan.

FAQs

Will this help me start my online business?

Yes — you’ll learn complete product, pricing, and platform strategy.

Do I need to know marketing?

No — this course teaches everything from basics to strategy.

Can I apply this to multiple platforms?

Yes — Amazon, Flipkart, Meesho, Instagram, Shopify, and more.

Is it suitable for homemakers?

Absolutely — it’s beginner-friendly and fully home-manageable.

Will I receive a certificate?

Yes — after project submission.

Instructor

Dinesh Kumar

55699 Students169 Courses

Price

₹ 15,000.00₹ 9,999.00

Level Intermediate 316 students Duration 4 weeks 15 Lessons Language English Certificates No

Get unlimited access to all learning content and premium assets Membership Pro

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Online Business & Marketplace Strategy

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