Online Business & Marketplace Strategy → D2C Shopify strategy

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Introduction to Online Business Models
1
- 1.1
  Marketplace vs website selling, drop-shipping, reselling, D2C brands.
Understanding Major Marketplaces
1
- 2.1
  Amazon, Flipkart, Meesho, Ajio, Myntra, Etsy, Shopify comparison.
Product Selection & Trend Research
1
- 3.1
  Finding winning products, seasonal trends, niche research, demand analysis.
Customer & Competition Analysis
1
- 4.1
  Identifying customer needs, competitor pricing, reviews analysis, gap finding.
Platform-Based Strategy Building
4
Product Branding & Visual Identity
1
- 6.1
  Brand story, product presentation, catalog style, image guidelines.
Pricing Strategy for Profitability
1
- 7.1
  Margin calculation, wholesale vs retail, discount strategy, festive pricing.
Marketplace SEO & Ranking Optimization
1
- 8.1
  Keywords, tags, search visibility, category ranking, listing optimization.
Marketing & Traffic Building
1
- 9.1
  Organic tactics, paid campaigns, influencer partnerships, upselling.
Customer Retention & Service Strategy
1
- 10.1
  Customer journey, loyalty methods, WhatsApp marketing, trust-building.
Marketplace Analytics & Performance Tracking
1
- 11.1
  Sales reports, trends, top products, ROI, ad performance, A/B testing.
Final Online Business Strategy Project
1
- 12.1
  Create a full online business strategy for any marketplace + brand plan.

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