10 Sections
31 Lessons
11 Weeks
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Introduction to Product Management
3
1.1
PM role overview
1.2
Product lifecycle
1.3
Industry tools & workflows
User Research & UX Foundations
4
2.1
Surveys/interviews
2.2
Personas
2.3
User journeys
2.4
Low-fidelity wireframes
Market & Competitor Analysis
3
3.1
Industry research
3.2
SWOT
3.3
Opportunity analysis
Product Strategy & Planning
3
4.1
Vision & metrics
4.2
Product briefs
4.3
PRD writing
Roadmapping & Prioritization
3
5.1
Feature planning
5.2
Prioritization frameworks
5.3
Backlog setup
Agile & Scrum Implementation
3
6.1
Sprint planning
6.2
Standups
6.3
Retrospectives
MVP Development & Validation
3
7.1
MVP definition
7.2
Prototyping
7.3
Testing assumptions
Product Analytics & Metrics
Funnels, cohorts Behaviour analysis Experiments & A/B tests
3
8.1
Funnels, cohorts
8.2
Behaviour analysis
8.3
Experiments & A/B tests
Launch & Go-to-Market Planning
3
9.1
Pre-launch checklist
9.2
GTM strategy
9.3
Post-launch updates
Final Product Case Study Project
3
10.1
Research
10.2
PRD + Roadmap
10.3
Presentation
PRODUCT MANAGEMENT
Curriculum
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