12 Sections
12 Lessons
4 Weeks
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Introduction to Real Estate Digital Marketing
1
1.1
Understanding the real estate market, buyers, and lead flow.
Types of Leads & Lead Sources
1
2.1
Buyer vs. seller leads, organic vs. paid, social media leads.
Creating High-Converting Property Listings
1
3.1
Title writing, description, amenities, pricing, location highlights.
Photography, Video & Virtual Tour Basics
1
4.1
Smartphone photography, reels, walkthrough videos, drone basics.
Facebook & Instagram Lead Ads
1
5.1
Ad setup, audience targeting, creatives, lead form optimization.
Google Search & Maps Listings
1
6.1
Business profile setup, location ranking, reviews & visibility.
Landing Page Design for Properties
1
7.1
Simple landing page tools, CTAs, gallery, enquiry forms.
WhatsApp & CRM Lead Automation
1
8.1
Auto-replies, Zapier/Make basics, CRM setup (Bitrix, HubSpot, Zoho).
Real Estate Data & Market Understanding
1
9.1
Pricing analysis, resale/primary differences, builder research.
Lead Qualification & Buyer Handling
1
10.1
Scripts, questions to ask, follow-up sequence, conversion skills.
Project Marketing Strategies
1
11.1
Builder projects, bulk enquiries, high-ticket property campaigns.
Final Project
1
12.1
Create a complete listing + run sample ad + build basic CRM workflow.
Real Estate Lead Generation & Property Listing Specialist
Curriculum
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