9 Sections
27 Lessons
10 Weeks
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Introduction to Digital Marketing
3
1.1
Marketing funnel & customer journey
1.2
What is digital marketing?
1.3
Channels & platforms
2. SEO (Search Engine Optimization)
3
2.1
On-page & off-page SEO
2.2
Keyword tools
2.3
Technical SEO basics
Google Ads
3
3.1
Search campaigns
3.2
Ad groups & keywords
3.3
Bidding models
Meta Ads (Facebook & Instagram)
3
4.1
Campaign creation
4.2
Audiences & placements
4.3
Retargeting
Content & Social Media Marketing
3
5.1
Content pillars
5.2
Visual strategy
5.3
Captions & copywriting
Analytics & Measurement
3
6.1
GA4 basics
6.2
Search Console
6.3
Tracking conversions
Advanced Strategies
3
7.1
Landing page optimization
7.2
A/B testing
7.3
Influencer strategy
Email & Automation
3
8.1
Basic email campaigns
8.2
Funnels & sequences
8.3
Lead magnets
Final Capstone Project
3
9.1
Build a full marketing campaign
9.2
SEO + Ads + Content combined
9.3
Strategy presentation
(Copy) Digital Marketing Masterclass (SEO + Meta + Google Ads)
Curriculum
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