This course introduces learners to the core components of digital marketing and how online growth works.
You will learn SEO basics, social media content planning, copywriting, analytics, and ad fundamentals across major platforms.

The course focuses on practical skill-building through hands-on tasks such as writing ad copies, creating SEO-friendly content, analyzing digital data, and building mini marketing funnels.

By the end, learners will understand the complete digital marketing ecosystem and know how to apply strategies for real businesses or personal brands.

Learning Outcomes

Digital Marketing Foundations

• What is digital marketing?

• Organic vs paid marketing

• Marketing funnels (TOFU/MOFU/BOFU)

• Understanding target audience

SEO Basics

• Keywords & search intent

• On-page optimization

• Content structure

• Basic analytics

Social Media Essentials

• Content pillars

• Posting strategy

• Engagement tactics

• Platform-based differences (IG, FB, YT)

Content Writing & Copywriting

• SEO-friendly writing

• Hooks & CTAs

• Short-form content

• Simple ad copy structure

Online Advertising Fundamentals

• Google Ads basics

• Meta Ads basics

• Targeting

• Budget & bidding

Branding Essentials

• Brand voice

• Colors & personality

• Positioning

• Consistent messaging

Digital Tools Overview

• Canva

• Google Analytics

• Keyword tools

• Scheduling tools

Execution & Strategy

• Creating a campaign

• Social content calendar

• Ad messaging

• Basic competitor analysis

Project Work

• Create a mini SEO blog

• Social media posting plan

• Ad copy creation

• Final Digital Marketing Plan