9 Sections
25 Lessons
12 Hours
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Introduction to Digital Marketing
3
1.1
What is digital marketing?
1.2
Types of digital channels
1.3
Online customer journey
SEO Essentials
3
2.1
Keywords
2.2
On-page basics
2.3
Title/meta rules
Social Media Marketing
3
3.1
Content pillars
3.2
Posting strategy
3.3
Engaging content formats
Content Writing & Copywriting
3
4.1
Hooks
4.2
CTAs
4.3
Content structure
Online Advertising Basics
3
5.1
Google Ads overview
5.2
Meta Ads overview
5.3
Understanding targeting
Branding Fundamentals
3
6.1
Brand voice
6.2
Messaging
6.3
Visual identity
Digital Tools & Analytics
3
7.1
Canva
7.2
Google Analytics basics
7.3
Keyword tools
Strategy & Execution
3
8.1
How to plan a campaign
8.2
Competitor research
8.3
Content calendar
Final Project
1
9.1
Create a complete Digital Marketing Plan
Digital Marketing Fundamentals Crash Course
Curriculum
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